Dean Gordon
Chelsea Hotelecaster
Since 1884, Hotel Chelsea has stood as one of New York City's most iconic buildings, located in the heart of Chelsea on 23rd Street between 7th and 8th Avenues. What makes this building so historic are the many legendary and creative individuals to reside in the hotel throughout its years such as Jimi Hendrix, Andy Warhol, Bob Dylan, Mark Twain, Jeff Beck, Stanley Kubrick, Leonard Cohen, and so many more.
In 2011, the hotel began renovations to bring the building back to its former glory as a luxury accommodation. Dean Gordon, head repairman and luthier at the hotel's resident guitar shop Chelsea Guitars, has collected Civil War era pine wood from dumpsters used during renovations to create a limited number of unique guitars coined as Chelsea Hotelecasters.
“These guitars have a special connection to me…they are made of wood from the building I have been working in for nearly a decade and the building itself has such a rich history. I hope anyone who picks one of these guitars up understands they own a piece of New York City and that’s really damn cool.” – Dean Gordon
Dean Gordon Guitars Custom Shop, Virtus "Ferrari" Corsa Red
Dean Gordan Guitars Virtus in Corsa Red. The same color you would find on a classic Ferrari. The guitars finish and appointments all go along with this theme.