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Dean started playing guitar at the age of fourteen and in short time began reading about building and repairing guitars. Within the first year of tinkering Dean made his first guitar and began to pursue in luthiery more aggressively. At sixteen years old Dean held apprenticeships with Victor Baker and Roger Sadowsky. These apprenticeships inspired him to take his new born skill to an entirely new level.
At eighteen years old he designed and built the very first Dean Gordon Guitar and launched Dean Gordon Guitars on June 7th, 2012 and began pursuing a degree in graphic design. During this time he became the head repair tech at the legendary Chelsea Guitars and eventually selling his first guitar to Keith Urban. Each day at Chelsea brought him knowledge of vintage, new, and rare guitars allowing him to further hone his skill and meet people who share the same passion he had with guitars. Early Fenders and Gibsons to rarities like Gittlers and Sardonyx to the latest custom shop guitars from various names in the industry he has seen it all at Chelsea Guitars.
Deans goal for Dean Gordon Guitars is to produce a high quality, modern instrument with the same familiarity of playing the classics.
Since 1884, Hotel Chelsea has stood as one of New York City's most iconic buildings, located in the heart of Chelsea on 23rd Street between 7th and 8th Avenues. What makes this building so historic are the many legendary and creative individuals to reside in the hotel throughout its years such as Jimi Hendrix, Andy Warhol, Bob Dylan, Mark Twain, Jeff Beck, Stanley Kubrick, Leonard Cohen, and so many more.
In 2011, the hotel began renovations to bring the building back to its former glory as a luxury accommodation. Dean Gordon, head repairman and luthier at the hotel's resident guitar shop Chelsea Guitars, has collected Civil War era pine wood from dumpsters used during renovations to create a limited number of unique guitars coined as Chelsea Hotelecasters.
“These guitars have a special connection to me…they are made of wood from the building I have been working in for nearly a decade and the building itself has such a rich history. I hope anyone who picks one of these guitars up understands they own a piece of New York City and that’s really damn cool.” – Dean Gordon
Dean Gordan Guitars Virtus in Corsa Red. The same color you would find on a classic Ferrari. The guitars finish and appointments all go along with this theme.